Corporate Guidelines designed in the format of a children learning book.
Create a brand identity for outdoor children’s play equipment designed specifically for inclusion, that was suitable for all abilities, considered impairments and gave children of all abilities the opportunity to play together. Equipment which truly met the sentiments of the Disability Discrimination Act.
We created a logo character around the letter ‘i’, emphasising ‘I play’, ‘I can’ and ‘inclusion’. A character that had the freedom to move around anywhere it wanted to go.