Graduate Recruitment. Questions answered? Designed to be read from both the front and the back, matchstick puzzles reflected elements from the logo with each puzzle introducing a specialised field of law. The answers to 'Frequently asked Questions' about the Firm were found upside down at the back.
Postcards with additional puzzle led potential candidate to the website to find the answers and more...
SJ Berwin is a business law firm that thinks outside the Square Mile box. However it was suffering from an identity crises, Eurocentric, innovative and individualistic who excel at challenging orthodox and difficult problems, yet to an outsider it looked like an ordinary en even dull American law firm. No orthodox identity would do, instead an enigmatice puzzle logo that invites a second look.
Perfect for company literature too; puzzles on the covers, SJ Berwin solutions inside.
Designed at Rare Corporate Design,
Chime Group plc