Standard Chartered Bank is one of the world’s largest financial service providers, with a business that extends across 56 countries and a vital leadership role in the emerging markets where it operates. A drive for transparency saw the review relate each year’s activities to the priorities set 12 months previously and “our challenges” box-outs, that flag up new targets in all aspects of the business. The result was a Report that reflects the essence of SCB’s developing brand “leading the way in Asia, Africa and the Middle East.” and relates its central values to the way in which the company does business around the world.
ClientDesigned at Rare Corporate Design, Chime Group plc
