Objective
Create a brand identity for outdoor children’s play equipment designed specifically for inclusion, that was suitable for all abilities. Considered impairments and gave children of all abilities the opportunity to play together. Equipment which truly met the sentiments of the Disability Discrimination Act.
Solution
We created a logo character around the letter ‘i’, emphasising ‘I play’, ‘I can’ and ‘inclusion’. A character that had the freedom to move around anywhere it wanted to go.
