Once known globally for sugar refining, Tate & Lyle has evolved into a modern, innovation-led ingredients company. Today, they specialise in sugar substitutes and sweeteners, using advanced technology to transform raw materials such as corn, tapioca, and oats into ingredients that enhance taste, texture, nutrition, and functionality in food and beverages consumed every day.
The Objective
To create a welcome brochure that does more than onboard new employees—one that clearly communicates who Tate & Lyle is today, what they stand for, and how their work impacts the products people use and enjoy around the world.
The Solution
Working within Tate & Lyle’s strong, established brand identity, we developed a brochure that is clean, confident, and informative. Simple, purposeful visual ideas were used to bring complex concepts to life, drawing directly on Tate & Lyle’s sugar substitutes, sweeteners, and innovative technologies. By connecting these ingredients to familiar, everyday products or environments, the brochure helps new employees quickly understand the company’s role, relevance, and global impact.
The result is a welcoming, engaging piece of communication that builds understanding, pride, and connection from day one—setting the tone for a positive employee experience within the Tate & Lyle business.
ClientWorking with Mark Noad DesignServicesEmployee Engagement, Brochure
