This country Inn with five star bed and breakfast accommodation, was initially struggling to get the attention it needed, in both dinner covers and in overnight stays.
We spent some time with them at work and brought out of them the Crown’s brand ethos of ‘informal perfection’. We took this and focused on the simplicity of the experience and on great photography, that would allow the experience of the amazing dining and accommodation to shine through, building the design of the website around this experience and using the simple structure of ‘Eat, Drink, Sleep, Play’. Ensuring everyting from initial online contact to settling the bill reflected the Crown’s brand ethos of ‘informal perfection’.
